As new innovations and technologies become more disruptive to the older approach of doing business, changing consumers’ behavior at a faster rate than ever before. It is inevitable for a large corporation like Pruksa Holding (PSH) to adapt themselves in this new era by diversifying their investment to remain competitive in the ever changing market.

How it becomes Synergy Growth

Even though real estate is an area of Pruksa’s expertise, the company does see the importance of e-commerce and digital technology in the past 2 years. Especially during the COVID-19 pandemic and the ‘New Normal’ working approach, have caused the real estate market slowdown. On the other hand, the technology related businesses do experience rapid growth.

This leads Pruksa to open “Synergy Growth”, a tech related company as its ‘New Business’ to remain competitive in this new digital focused market. Beginning as extended services for the existing real estate buyers and residents within Pruksa projects to create an easier and more convenient lifestyle, before expanding to the general customers. The services will include an eCommerce platform for online shopping and home services, a Smart Home application, and a Tele-Medical service related to Vimut Hospital. This move will diversify incomes and constant revenues for PSH from the wider consumer market.Our Visions with Pruksa

As the newly established tech startup, Synergy Growth will operate as an End-to-End Online eCommerce Service provider for other business units within Pruksa, which also have real estate buyers and residents as our starting customer group. Each business unit will provide different products and services to cover customers’ needs in every aspect as much as possible, which includes;

• Clickzy: A digital platform for eCommerce which allows customers to access products and services, from food and everyday use products to home related services. Moreover, users can also open and operate their shops on the platform as a source of income, both to the users and to the platform.

• Application for Smart Home (Coming soon): An ‘All-In-One’ that will let the resident to command any linked appliances and electrical objects in the house through this one app on the smartphone.

• Vimut: A cooperation with Vimut Hospital, one of Pruksa Holding’s business units, providing a tele-medical service as well as a platform for medical products. Allowing patients to connect with their medical expert from the comfort of their home.

Moreover, these business units can be expanded to reach more target groups beyond the existing Pruksa home buyers and residents, as these services are expected to open to the general public.

Opportunities to Grow

At Synergy Growth, as a startup, we operate with an open-minded and Result-Driven attitude by allowing team members to suggest new ideas for a more efficient work approach and better results, and not be strict to the hierarchy system.

At the same time, with the ‘Growth-Outward’ mindset, we encourage our team members from different backgrounds to expand their knowledge and improve their skills beyond their area of expertise with occasionally provided training courses and ‘on-the-job’ training methods’. This not only benefits the company in fulfilling our goals but also the team members themselves.

By establishing Synergy Growth to expand their business into different fields, it is the courage move of Pruksa Holding to not limit themselves to only real estate business, be adaptive and stay innovative, these diverse new businesses will ensure the success of the company in the constantly changing future.